{"id":197321,"date":"2025-10-13T12:08:58","date_gmt":"2025-10-13T12:08:58","guid":{"rendered":"https:\/\/www.ka.nz\/blog\/\/"},"modified":"2025-11-29T19:17:47","modified_gmt":"2025-11-29T19:17:47","slug":"from-marketing-consultant-to-ai-innovator-rasha-jarkas","status":"publish","type":"post","link":"https:\/\/www.ka.nz\/ar\/blog\/from-marketing-consultant-to-ai-innovator-rasha-jarkas\/","title":{"rendered":"From Marketing Consultant to AI Innovator- Rasha Jarkas"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"197321\" class=\"elementor elementor-197321\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5094740 e-flex e-con-boxed e-con e-parent\" data-id=\"5094740\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-196d3d6 elementor-widget elementor-widget-heading\" data-id=\"196d3d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-737a6e7 e-flex e-con-boxed e-con e-parent\" data-id=\"737a6e7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3eb44 elementor-widget elementor-widget-text-editor\" data-id=\"4b3eb44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a world where digital transformation is no longer an option, <\/span><b>Rasha Jarkas<\/b><span style=\"font-weight: 400;\"> is leading the charge for creative professionals in the Middle East. With a rich background as a <\/span><b>Branding &amp; Marketing Consultant<\/b><span style=\"font-weight: 400;\"> \u0648 <\/span><b>Creative Director<\/b><span style=\"font-weight: 400;\">, Rasha isn&#8217;t just following trends\u2014she&#8217;s demonstrating the future of her field through her groundbreaking portfolio on a professional platform.<\/span><\/p><p><span style=\"font-weight: 400;\">Her submission, an innovative <\/span><b>Agentic AI<\/b><span style=\"font-weight: 400;\"> application named &#8220;<\/span><b>PAW SOS<\/b><span style=\"font-weight: 400;\">,&#8221; provides a powerful, automated solution for a common problem: providing immediate, intelligent assistance to pet owners in emergencies. This isn&#8217;t just an app; it&#8217;s a testament to how creative and marketing expertise can be combined with cutting-edge technology.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89ba190 e-flex e-con-boxed e-con e-parent\" data-id=\"89ba190\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e137e5 elementor-widget elementor-widget-video\" data-id=\"0e137e5\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=tG-TLKBMNU4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbdad28 e-flex e-con-boxed e-con e-parent\" data-id=\"cbdad28\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-acc4331 e-con-full e-flex e-con e-child\" data-id=\"acc4331\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a55fc1 e-con-full e-flex e-con e-child\" data-id=\"4a55fc1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a226488 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a226488\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6ec546 e-flex e-con-boxed e-con e-parent\" data-id=\"b6ec546\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9692e05 elementor-widget elementor-widget-heading\" data-id=\"9692e05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udcaa\ud83c\udffb The Power of Agentic AI: Beyond the Campaign\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd8597d e-flex e-con-boxed e-con e-parent\" data-id=\"cd8597d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27d782f elementor-widget elementor-widget-text-editor\" data-id=\"27d782f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Rasha&#8217;s <\/span><b>AI agent<\/b><span style=\"font-weight: 400;\">, as showcased in her profile video, is a live demonstration of next-generation <\/span><b>AI solutions<\/b><span style=\"font-weight: 400;\"> in action. This isn&#8217;t just a static website; it\u2019s a self-directed system designed to perform complex, multi-step tasks autonomously, from real-time analysis to providing tailored advice.<\/span><\/p><p><span style=\"font-weight: 400;\">Key Functions of the <\/span><b>PAW SOS<\/b><span style=\"font-weight: 400;\"> Agentic AI:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud83d\udcac Intelligent Triage:<\/b><span style=\"font-weight: 400;\"> The agent allows users to describe a pet emergency through a chat interface. It processes the information to analyze the situation, providing an immediate assessment of priority (e.g., &#8220;Medium** priority situation&#8221;).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\ud83d\udcab Automated Guidance:<\/b><span style=\"font-weight: 400;\"> Based on the user&#8217;s input, the agent offers a series of recommended actions, such as &#8220;Schedule a vet appointment,&#8221; &#8220;Monitor symptoms closely,&#8221; and &#8220;Document with a photo.&#8221; This streamlines a process that is typically filled with panic and uncertainty.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u26a1 Instant Resource Connection:<\/b><span style=\"font-weight: 400;\"> The most critical feature is the ability to provide instant contact information for specialized resources like the pet poison hotline, ensuring users can get professional help quickly.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This level of autonomous execution\u2014from analyzing complex user input to providing actionable guidance and connecting with external resources\u2014is a perfect example of how <\/span><b>Agentic AI<\/b><span style=\"font-weight: 400;\"> is revolutionizing the <\/span><b>digital marketing<\/b><span style=\"font-weight: 400;\"> and customer experience landscape in <\/span><b>Beirut<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb7c770 e-flex e-con-boxed e-con e-parent\" data-id=\"eb7c770\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb299a elementor-widget elementor-widget-image\" data-id=\"8eb299a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"635\" src=\"https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/PAW-SOS.png\" class=\"attachment-medium_large size-medium_large wp-image-197324\" alt=\"\" srcset=\"https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/PAW-SOS.png 1119w, https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/PAW-SOS-300x248.png 300w, https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/PAW-SOS-1024x846.png 1024w, https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/PAW-SOS-15x12.png 15w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f55cab9 e-flex e-con-boxed e-con e-parent\" data-id=\"f55cab9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db2f9b3 e-con-full e-flex e-con e-child\" data-id=\"db2f9b3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3df120a e-con-full e-flex e-con e-child\" data-id=\"3df120a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b398cca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b398cca\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acd05ca e-flex e-con-boxed e-con e-parent\" data-id=\"acd05ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3525069 elementor-widget elementor-widget-heading\" data-id=\"3525069\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udca1\ud83e\udd16 A Career Built on Creativity, Now Augmented by AI \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94eb8a1 e-flex e-con-boxed e-con e-parent\" data-id=\"94eb8a1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c91fd3 elementor-widget elementor-widget-text-editor\" data-id=\"3c91fd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Rasha Jarkas\u2019s<\/strong> profile highlights a candidate who has consistently demonstrated a blend of <strong>strategic thinking<\/strong> \u0648 <strong>creative execution<\/strong>, now prepared for the AI era.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72fee5b e-flex e-con-boxed e-con e-parent\" data-id=\"72fee5b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b9216de e-con-full e-flex e-con e-child\" data-id=\"b9216de\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20e55a4 elementor-widget elementor-widget-text-editor\" data-id=\"20e55a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Role\/ Experience<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb8e324 e-con-full e-flex e-con e-child\" data-id=\"eb8e324\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b42234c elementor-widget elementor-widget-text-editor\" data-id=\"b42234c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><thead><tr><th><p><b>Skills Highlighted<\/b><\/p><\/th><\/tr><\/thead><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3a9cdc e-con-full e-flex e-con e-child\" data-id=\"b3a9cdc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3e99f elementor-widget elementor-widget-text-editor\" data-id=\"5e3e99f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Branding &amp; Marketing Consultant<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-828c61b e-con-full e-flex e-con e-child\" data-id=\"828c61b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a1d0f elementor-widget elementor-widget-text-editor\" data-id=\"c0a1d0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Developed comprehensive brand strategies, managed digital marketing campaigns, and created compelling brand stories for diverse clients.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-684400b e-flex e-con-boxed e-con e-parent\" data-id=\"684400b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3488c7 e-con-full e-flex e-con e-child\" data-id=\"d3488c7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88b2898 elementor-widget elementor-widget-text-editor\" data-id=\"88b2898\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Creative Director<\/b><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-942ff05 e-con-full e-flex e-con e-child\" data-id=\"942ff05\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cfe52b elementor-widget elementor-widget-text-editor\" data-id=\"5cfe52b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><span style=\"font-weight: 400;\">Led creative teams in the design and execution of visual assets, ensuring brand consistency and market relevance.<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70c0b66 e-con-full e-flex e-con e-child\" data-id=\"70c0b66\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6a0a6 elementor-widget elementor-widget-text-editor\" data-id=\"ad6a0a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>Leadership<\/b><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87f13cc e-con-full e-flex e-con e-child\" data-id=\"87f13cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61da02e elementor-widget elementor-widget-text-editor\" data-id=\"61da02e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Guided cross-functional teams, managed project timelines, and fostered a collaborative environment for innovative solutions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb744bc e-flex e-con-boxed e-con e-parent\" data-id=\"bb744bc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a34fbb elementor-widget elementor-widget-image\" data-id=\"1a34fbb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"514\" height=\"375\" src=\"https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/team.png\" class=\"attachment-large size-large wp-image-197325\" alt=\"\" srcset=\"https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/team.png 514w, https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/team-300x219.png 300w, https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/team-16x12.png 16w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db87f86 e-flex e-con-boxed e-con e-parent\" data-id=\"db87f86\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61ba4e9 e-con-full e-flex e-con e-child\" data-id=\"61ba4e9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-52d4bf8 e-con-full e-flex e-con e-child\" data-id=\"52d4bf8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d31bc9c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d31bc9c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aa2325 e-flex e-con-boxed e-con e-parent\" data-id=\"1aa2325\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e7e6d elementor-widget elementor-widget-text-editor\" data-id=\"f6e7e6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Rasha\u2019s professional journey provides a robust foundation in core <\/span><b>digital strategy<\/b><span style=\"font-weight: 400;\"> \u0648 <\/span><b>brand management<\/b><span style=\"font-weight: 400;\">. Pairing this deep domain knowledge with the ability to build and demonstrate a powerful <\/span><b>Agentic AI<\/b><span style=\"font-weight: 400;\"> tool positions her perfectly for senior roles in <\/span><b>Beirut<\/b><span style=\"font-weight: 400;\"> and across the <\/span><b>Middle East<\/b><span style=\"font-weight: 400;\">. She represents the next generation of professionals who not only use technology but also build it.<\/span><\/p><p><span style=\"font-weight: 400;\">Any institution in <\/span><b>Lebanon<\/b><span style=\"font-weight: 400;\"> focused on <\/span><b>AI in marketing<\/b><span style=\"font-weight: 400;\">, <\/span><b>digital innovation<\/b><span style=\"font-weight: 400;\">, and ethical, user-centric <\/span><b>AI solutions<\/b><span style=\"font-weight: 400;\"> would be wise to take notice of this trailblazing approach.<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Ready to connect with <strong>top-tier talent<\/strong>? View <strong>Rasha Jarkas&#8217;s<\/strong> full profile on Kanz. website today.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc9cfd5 e-flex e-con-boxed e-con e-parent\" data-id=\"fc9cfd5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f78333 e-con-full e-flex e-con e-child\" data-id=\"5f78333\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-380aceb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"380aceb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cdb157 e-flex e-con-boxed e-con e-parent\" data-id=\"6cdb157\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-127520e e-con-full e-flex e-con e-child\" data-id=\"127520e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-49d4100 e-con-full e-flex e-con e-child\" data-id=\"49d4100\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b029ce elementor-widget elementor-widget-image\" data-id=\"2b029ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"796\" height=\"1024\" src=\"https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/Ayas-2-photo-2025-796x1024.jpg\" class=\"attachment-large size-large wp-image-197657\" alt=\"\" srcset=\"https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/Ayas-2-photo-2025-796x1024.jpg 796w, https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/Ayas-2-photo-2025-233x300.jpg 233w, https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/Ayas-2-photo-2025-9x12.jpg 9w, https:\/\/www.ka.nz\/wp-content\/uploads\/2025\/10\/Ayas-2-photo-2025.jpg 1001w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adc5219 e-con-full e-flex e-con e-child\" data-id=\"adc5219\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90570a2 elementor-widget elementor-widget-text-editor\" data-id=\"90570a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"327\">I am Aya Al Dorzi, a passionate community manager and project management graduate with a strong interest in marketing, digital strategy, and online business growth. I earned my bachelor\u2019s degree in Operations Project Management and have since developed hands-on experience in content creation, community building, and digital marketing.<\/p><p data-start=\"329\" data-end=\"749\" data-is-last-node=\"\" data-is-only-node=\"\">I currently work as a part-time blogger at Kanz.com, where I create engaging and informative content that connects with diverse audiences. Alongside this, I manage my own YouTube automation and e-commerce brand, focusing on developing creative strategies that drive growth and brand identity. I\u2019m dedicated to continuous learning and aspire to expand my expertise in management, leadership, and digital entrepreneurship.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Introduction In a world where digital transformation is no longer an option, Rasha Jarkas is leading the charge <a href=\"https:\/\/www.ka.nz\/ar\/blog\/from-marketing-consultant-to-ai-innovator-rasha-jarkas\/\" class=\"more-link\">&#8230;<\/a>","protected":false},"author":9,"featured_media":197688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,762],"tags":[717,571,747,774,782,784,781,783,364,736,780,734],"class_list":["post-197321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-artificial-intelligence","tag-agentic-ai","tag-ai","tag-ai-in-marketing","tag-ai-solutions","tag-beirut-jobs","tag-branding","tag-creative-director","tag-digital-strategy","tag-digital-transformation","tag-lebanon","tag-marketing","tag-middle-east-careers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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