How Agentic AI is Redefining Digital Commerce- Jennah Fakhouri

🌐 Meet Jennah Fakhouri: The Strategist Bridging AI and Business

In a world where digital noise overwhelms decision-making, one leader stands out by turning complexity into clarity.
Jennah Fakhouri, a global digital transformation expert with over six years at Unilever, is not just talking about the future of business — she’s building it.

On her Kanz. profile, Jennah presents an Agentic AI-powered solution that tackles one of life’s most relatable challenges: “Where should we eat?” 🍽️

Her project doesn’t just find restaurants — it thinks like a strategist, transforming human indecisiveness into actionable insight.

🤖 The Power of Agentic AI: From Indecision to Intelligent Insight

Jennah’s prototype is more than just a chatbot.
It’s an autonomous AI system capable of performing multi-step decision-making with no human input, redefining what “digital assistance” can mean in commerce.

🔍 Key Functions of Jennah’s Agentic AI

  1. Multi-Source Data Retrieval
    🧠 Gathers user preferences (vibe, cravings, budget) and autonomously curates data from platforms like Google and Reddit, capturing the real pulse of Dubai’s food scene.

  2. AI-Powered Curation
    ⚙️ The agent uses a “Deep Seek” model with a custom prompt — acting as a Dubai food concierge — showcasing Jennah’s mastery in strategic prompt engineering.

  3. Actionable Recommendations
    💡 Presents three curated restaurant options in a clean, easy-to-read table, shared instantly to Discord.

💼 From Brand Builder to AI Innovator

Jennah’s journey through Unilever’s global ecosystem demonstrates her evolution from brand leadership to AI-driven strategy.

Role/ Experience

 

Skills Highlighted

🌍 Global Digital Commerce Transformation Lead (Unilever)

Led pan-EU pilots, defined global marketplace strategies, and developed high-impact teams, demonstrating expertise in eCommerce strategy and agile coaching.

🧩 Global Design 4 eCommerce Lead (Unilever)

Owned global brand re-designs and created capability-building tools, showcasing her ability to scale digital transformation across global markets.

📈 Brand Manager (Unilever)

Achieved significant market share growth for brands like Pukka, demonstrating her strong foundation in brand management and P&L ownership.

🧠 Beyond Business: The Leader Dubai Needs

Jennah’s professional journey, combined with her certifications as an Agile Coach and her creative community leadership, provides a robust foundation in both business and technology. Pairing this deep domain knowledge with the ability to build and demonstrate a powerful Agentic AI tool positions her perfectly for senior eCommerce or AI strategy roles in Dubai and beyond.

🌟 Why Jennah Fakhouri Matters

As Dubai cements its role as a global innovation hub, leaders like Jennah represent what’s next for eCommerce, FinTech, and AI strategy.

Her story proves that the best digital leaders aren’t just data-driven — they’re purpose-driven, using AI to make business smarter, faster, and more human.

 

👉 Explore Jennah Fakhouri’s full profile on Kanz. to see how Agentic AI can redefine your organization’s digital strategy.

I am Aya Al Dorzi, a passionate community manager and project management graduate with a strong interest in marketing, digital strategy, and online business growth. I earned my bachelor’s degree in Operations Project Management and have since developed hands-on experience in content creation, community building, and digital marketing.

I currently work as a part-time blogger at Kanz.com, where I create engaging and informative content that connects with diverse audiences. Alongside this, I manage my own YouTube automation and e-commerce brand, focusing on developing creative strategies that drive growth and brand identity. I’m dedicated to continuous learning and aspire to expand my expertise in management, leadership, and digital entrepreneurship.

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